New Head Of Acquisitions & Formats At TV4

tv4 sweden

As of July 1st 2014, Cathrine Wienik (pictured) will be the new Head of Acquisition and Formats at TV4 following the Swedish media group’s decision to merge its formats and acquisitions departments to increase the flexibility between local productions, multi-platform content, international acquisitions and drama.

Wienik will report to Åsa Sjöberg, TV4 Group Director of Programmes who said: “Viewers do not distinguish between types of content – the best programs win whatever their genre. This change will enable us to offer viewers the strongest content, the biggest and best formats, and the most important series from all over the world, regardless of platform. Cathrine’s many years of experience and surefire instincts will play a key part in this process”.

In a separate move and as part of its strategy to accelerate its shift to new digital technologies, TV4 has appointed Jan Rizvi as Head of Technology Development. He will report to Cecilia Beck-Friis, TV4 group’s executive VP.

via the Nordisk Film and TV Fund


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