Swedish Films Hold 25% Market Share in 2013

The 100 Year Old Man

The 100 Year Old Man

Cinema attendance reached 16.53 million for Sweden in 2013, according to the Swedish Film Institute, which is 8% less than the record year 0f 2012, but more than in 2011. Due to the wide variety of Swedish films last year, titles attracted 25% of cinemagoers, the highest level since 2009 when local fare took 32% of the market thanks to the Millennium Trilogy.

The biggest Swedish film of the year was The 100 Year Old Man Who Climbed out the Window and Disappeared, which was released by Walt Disney on Christmas Day. It got 518, 089 admissions, just behind The Hunger Games: Catching Fire with 566, 764. The biggest film in Sweden in 2013 was The Hobbit: The Desolation of Smaug with 794, 906. The award winning Waltz for Monica was close behind The 100 Year Old Man with 516, 520.

Hjalmar Palmgren, Head of Production and Development at the Swedish Film Institute says screen digitalisation has played an important role:

“2013 was the first year when almost all cinemas are digital. A film can now reach very high numbers in an extremely short period of time. For instance The 100 Year-old Mansold over 500,000 tickets in only one week and will reach well over one million by the end of January. But the advantages of digital cinemas for box office successes might come with a price to pay for films with smaller audience potential. A welcome surprise however was the Guldbagge winner The Reunion that exceeded expectations [the film released by TriArt on November 15 will soon reach 100,000 admissions].”

Check out the full statistics at Nordisk.

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